- Official ATP Tour streaming platform gets a design refresh to mark a decade of delivering tennis direct to fans
- New Tennis TV Predictor game launched to further drive engagement
ATP Media is marking the 10-year anniversary of Tennis TV in January with a visual redesign of the product and the launch of a new game on the website and in the mobile app, the ‘Tennis TV Predictor’.
First launched in 2009, Tennis TV is the official streaming service of the ATP Tour, offering subscribers matches from every ATP Tour tournament all year round. Tennis matches are delivered to fans globally across multiple streaming devices and platforms including desktop, iOS, Apple TV, Roku, Amazon Fire, Chromecast, Android TV, Xbox One and PS4.
In a new chapter, Tennis TV has also launched a new ‘Tennis TV Predictor’ game, marking the first time fans will be able to directly interact with content streamed on the platform.
Fans with the Tennis TV app can take part in a fun, interactive game where they predict the winners of ATP Tour matches streamed live each day on Tennis TV. Predictor also includes a competitive element and fans with the most points acquired by the end of the Rolex Paris Masters in November will win tickets to all semi-finals and finals at the 2019 Nitto ATP Finals in London, including overnight stay in a hotel at the O2 Arena. There will also be runners-up prizes to win, such as streaming devices and Tennis TV subscriptions.
To mark Tennis TV’s anniversary, ATP Media has also commissioned a full design refresh – including new logos from the 2019 ATP Tour brand refresh and ‘Love It All’ campaign – to ensure the product maintains a contemporary feel and is attractive to a global subscriber base.
In addition to streaming over 2,000 matches a year across the ATP Tour, Tennis TV also now features over 10,000 hours of on-demand content, giving subscribers access to over 5,000 matches in full. This includes archive matches dating back to the 1990s and charts the fiercest rivalries in men’s tennis including Roger Federer v Rafael Nadal, Pete Sampras v Andre Agassi and many more.