In common with many other website operators, we may use standard technology called 'cookies' on our websites and our services. Cookies are small pieces of information that are stored by your browser on your computer's hard drive and they are used to record how you navigate our website or use our services on each visit. 

Our cookies are used to enable us to develop our websites and services and to enable you to properly navigate them. We use cookies to collect personal information to enable us to reflect our customers’ interests and by noting who has seen which pages, properties and advertisements (including click through from emails), how frequently particular pages are visited and to enable us to determine the most popular areas of our websites and services.  

We may use cookies to enrich your experience of using our websites or services by allowing us to tailor what you see to what we have learned about your preferences during your visits to them. Sometimes we may use services of third parties and they may use cookies on our behalf in order to provide their services. 

The particular cookies we use on this website are as follows: 

  • Functionality cookie (persistent cookie) 
  • Strictly necessary cookie (session cookie) 
  • Analytics cookie (persistent cookie) 
  • Performance (persistent cookie) 
  • Targeting or advertising (persistent cookie)
  • Social media (persistent cookie) 


Strictly necessary cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for such as remembering your login details or shopping basket items cannot be provided. You will be unable to view subscription content without these cookies. 

Functionality cookies are activated by the user at sign in and remember choices you make such as the country you visit our website from, language and search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites. 

Analytics cookies collect information on how people use our website or apps. Such cookies help us understand how often customers use our apps, what videos they watch and highlight areas where can improve areas such as navigation. The data stored by these cookies links your browsing activity to your Tennis TV account. 

Performance cookies collect anonymous information on how people use our website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established. 

Targeting or advertising cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. The cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers. For example, we use third party companies such as Criteo to provide you with more personalised adverts when visiting other websites. 

Social media cookies allow you to share what you’ve been doing on the website on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work. 

Third party cookies (including Flash cookies) from our sponsors and advertisers may be stored on your device if you click on their links or adverts. You should review their privacy and security policies to understand how they use cookies. 

A full list of cookies can be found here [LINK] 

Preventing use of cookies 

Most browsers automatically accept cookies, but you can usually change your browser to prevent them being stored. With experience, you can usually choose to switch off all cookies or to allow only certain ‘trusted’ sites to place cookies. You can find out more about cookies and what cookies have been set on your device at www.allaboutcookies.org. 

PLEASE NOTE, IF YOU DO TURN COOKIES OFF, THIS WILL LIMIT THE SERVICE THAT WE ARE ABLE TO PROVIDE TO YOU AND MAY AFFECT YOUR USER EXPERIENCE. 

Web beacons 

Some of our website pages may contain electronic images known as web beacons (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information which include a cookie number, time and date of a page view, and a description of the page on which the web beacon resides. We may also carry web beacons placed by third party advertisers. These beacons do not carry any personally identifiable information and are only used to track the effectiveness of a particular campaign.